Have you heard of SMILEY®? Or maybe you've spotted the iconic yellow smiley face on social media? If not, you'll see it included in our latest range. To mark the 50th anniversary of the original optimist brand, SUNNYLiFE has joined forces with SMILEY® to create an official, limited-edition anniversary collector's range!
IT'S TIME TO SMILE!
So what's the story? The SMILEY® brand was born in 1972 at the hands of creator Franklin Loufrani. Loufrani originally used the SMILEY® logo and slogan "Take The Time To Smile" to highlight 'feel-good' stories in European newspapers. Since then, the iconic SMILEY® symbol has been a reminder to the world to feel happy about all the good things in life.
Here at SUNNYLiFE we love creating good vibes and couldn't agree more with the positive outlook of the SMILEY® brand. This year we decided to make it official with a limited-edition collaboration to mark their 50th anniversary!
And it's not just us who love SMILEY®! For the past 50 years, SMILEY® has been used as a symbol of defiant optimism by leading creatives in the worlds of art, fashion, music, film, print and pop culture. Think trendsetters such as Nirvana, The Talking Heads, Banksy, Loewe and Moschino.
We couldn't be more excited to join the SMILEY® revolution and reveal our exclusive anniversary edition products with you. The collab features two bestselling favourites: a clear, glitter-filled Inflatable Ball and luxe, double Lie On Float. Both of these epic designs can be taken from the pool to the surf, and feature bold SMILEY® iconography.
However, this is not any old smiley face. To celebrate the big occasion, SMILEY® has come up with an exclusive collector's edition logo. Paying homage to all the fantastic artists that have put their mark on SMILEY® over the last 50 years, the fun spray paint logo was created in collaboration with graffiti artist André Saraiva. This year the Collector's Edition logo is being used on exclusive products designed in collaboration with some of the coolest brands around the world - Including us!
Now that's worth smiling about! Join us in the celebration and get your hands on your very own anniversary edition SUNNYLiFE x SMILEY® goodies now!
Check out how they have been enjoying the longer days and warmer weather with their fave sunny swag.
"Summer means the unofficial start to rosé season, which is why the Rosé Bottle is my fave float to lounge on in the pool. The Block Party towel is my go-to and also makes for a great picnic blanket and the Block Party Beach Umbrella, I have it set up in my backyard with my new table by the pool for when I need to escape the sun and get some shade".
"I live close to the beach so an umbrella is a must for long days in the sun. I love to coordinate my beach accessories and the Dolce Vita print is my favourite, it's so classic. The Pool Ring Glitter is my float of summer 20', it's so easy to carry down to the beach and makes for the ultimate insta snap".
"I love summer in London and picnics in the park with friends, especially lately when there hasn't been much else we can do. The Large Cooler Bag has me set for a day full of delicious snacks and some bubbly and i get the tunes going with my travel speaker. The Ring Toss Cactus has been one of my favourite Sunnylife items summer after summer, whether with my friends or family, in the park, backyard or on holiday it’s such a fun game to play and so compact and easy to inflate/deflate".
"I have been enjoying our garden gatherings this summer, especially now we can have visitors. The Cooler Box has meant I don’t have to run in and out of the house all day for cold drinks and of course provides a source of music. The volley ball tournaments with the mermaid volleyball net have been pretty competitive and keeps everyone entertained for hours. The giant inflatable glitter beach ball has been another winner for some backyard fun and games".
50th Anniversary
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Posted by Katie Veal on